This interactive Web commercial is interesting for different reason. The concept behind the shooting of this unique, long sequence is not new and I am working on gathering more information about it. Surely the viewing experience is something that catch the attention. That is a good way to steal free space to promote commercial products the visual solution and the show is enjoyable.
If you don’t click the help you may not discover that the film is interactive. Click and drag with your mouse to browse the images frame by frame.
The authors satisfy (or at least they are trying to) the curiousity of Visual Effects aficionados by inserting the intervention of the Director Of Photography about lighting an explosion, the “Film Director” (“can I get a little more of…“) trying to explain why a larger screen is better, the VFX Supervisor which mimic very well a live post-production session…
Very funny and entertaining. Ok Philips, you got me: here is your Free Advertising Space.
Enjoy your commercial at: